Marketer kiharrison Terry describes the impact of filters in snapchat and other applications on people's natural beauty. What will be done in the future, he said, is to improve the function of digital appearance, but not very bright.

The video chat room is now the center of our communication. WhatsApp users are making 340 million minutes of video calls every day. There are other video chat applications, such as FaceTime, Google duo, or Facebook messenger.

Even if you don't sit there, you may use Google hangouts, Skype or zoom.

All of these video chat rooms have the opportunity to gain an unusual user experience, for example, by fundamentally changing their appearance. In snapchat animation, apple and filter can communicate very differently in video chat. I can contact a friend's Facebook, talk to him about unicorn, and he can take whatever he wants.

The improvement of these video chats is the whole economy. More and more, we are trying to change our appearance to be unrecognizable, totally digital photographers, who are totally out of touch. Seriously, can we now find a photo on Facebook, instagram and the whole Internet? Isn't this photo processed with a camera or any embedded filter?

Virtual straps

For several years, I have been using the zoom chat room to hold virtual meetings with customers and colleagues. Just recently, I found an interesting feature called "improve my appearance.".

Press the zoom button once to clear the eye scars and bags, stretch the wrinkles and make the skin glow. This is a virtual face sling. Obviously, in a few years, this feature will appear in every video chat platform.

The scandal over the iPhone XS camera has shown this, known to the public as the "beautygate.". The smartphone camera uses a special algorithm to automatically improve the skin quality of self. Some people like the result, some people think the picture is too unnatural.

Anyway, the virtual harness is just the beginning of a new crazy economy. What happens next?

Visa officer

A year ago, Sephora launched its first virtual visa version. Its virtual artist app is a little ahead of time - with the app, users can put lipstick and other cosmetics on their digital images. In fact, you can see what you look like, and to some extent, cosmetics don't leave home.

The next step will be to use virtual make-up in a video chat room. If zoom can improve my appearance in real time, why not add these improvements and make-up?

Soon, the user will be able to open Sephora of the application and select the desired lip color, cheek contour, shadow, etc. Then adjust the hue to your digital image. When they start Facebook, the saved make-up version will be posted in their video. This is what one of my colleagues said:

"Strangely, I can do all my work at home. But what's more strange is that when I do this, I have to put on makeup and clothes and hold a virtual Google hangouts conference. I'll use it. I won't spend hours a week.

When Kylie Jenner or Rina catches on to the trend, he'll soon go crazy. But I believe that the function of changing looks is not limited to women.

Services to improve the image of men

Men can not only eliminate wrinkles and bruises, but also change their appearance in a more fundamental way.

Chin lines lead to different associations at subconscious levels - some make you braver, some fragile. The man can adjust his chin line according to the purpose of the video call so as to leave the right impression on the speaker. Help them with contour techniques and add small shadows.

Now that you have manly's app, it allows you to add news boxes and beards to your photos. These features will be in the future of video telephony.

By 2024, the appearance improvement functions of video chat room will be various, from makeup, virtual face strap, digital image editing and other services. All of these technologies will lead to real economic prosperity.

It's beautiful, isn't it?

Most importantly, this technology enables users to make choices. If the service will improve our appearance, even if we don't want to, it will cause serious problems.

As I said, the new Ivana camera is called the beautygate. The problem is that there is no single concept of beauty. One person looks beautiful, the other may feel ugly. Therefore, this technology must always provide the user with a taxonomy.

In any case, we are on the verge of an unfamiliar era.

So in the future, the non natural digital appearance will be a very natural phenomenon. What I'm not happy about is what kind of psychological impact it will have on society.

Source.

Presentation:

Can you scan your face?

Use the maximum scenario list for custom reality

Modiface applications thrive in the beauty industry

All about digital people: becoming the most successful blog as a virtual person