breaking news in marketing: linkedin's new page admin tools

Posted by punzalan at 2020-03-20

Updated By: on Wed, Oct 16, 2019 You'll want to keep an eye on your LinkedIn company page because there are some new features coming out that are going to blow your mind. Yesterday, LinkedIn announced the creation of three new features that page admins can use to keep employees informed, promote culture, and optimize their page. If you work in marketing, internal communications, social media, or management — these updates are going to change how you use LinkedIn moving forward. It's that big. For the skimmers who want a quick overview, check out the video below. How Do I Know If My LinkedIn Page is Optimized? Utilize LinkedIn's new Completion Meter to ensure your page is optimized and operating to its best ability. This tool shows you the information blocks or fields missing from your page and walks you through the process of updating them. It's an easy way to make sure your page represents your brand and can compete with industry standards. And trust us, you want to make sure it's up to date — "Complete LinkedIn Pages generate 30% more page views per week compared to incomplete LinkedIn Pages" — and you want the extra traffic. More traffic means more engagement and interaction with prospects, future employees, sponsors, etc. How Do I HIGHLIGHT EMPLOYEES on linkedin? Tap into LinkedIn's new Kudos and Team Moments feature to highlight, recognize, and celebrate the things your people do and accomplish. This feature not only "provides custom content formats for posting new hire announcements, spotlighting work achievements and highlighting employees on LinkedIn Pages" it's going to make your job a heck of a lot easier when it comes to promoting your company culture online. A brilliant content creator and storyteller I know often says, the "most human company always wins" and this tool is going to help you win. how do I notify all Employees about a COMPANY POST on linkedin? How Do I get admin access on linkedin? In order to utilize all of LinkedIn's new features coming out this fall, you'll need access to your company's LinkedIn Page. Follow these steps to gain access: Login to you personal LinkedIn account Go to your profile and click on your company's icon listed next to your current job title (if you don't have this, you'll need to add your company to your current position description) This brings you to your company's LinkedIn Page. Go to the right side of the page under the cover image and click on the "..." text Scroll down to the "Request Admin Access" and click Your request will be sent and approved or denied by another Page Admin Dominique Bohler I have a passion for communicating, coffee, and creating meaningful relationships. Each and everyday I make it my mission to chase one of my many curiosities and tackle it head on (usually with a dirty chai latte in hand).